Carroll Shelby and Wicked Motorsport Partner to Create COBRA/Shelby Sportswear

[rshelby]

Carroll Shelby and Wicked Motorsport Partner to Create COBRA/Shelby Sportswear, Part of Wicked's New Apparel Collection Designed for Men Who are Passionate About Cars

PENNINGTON, N.J., March 28 /PRNewswire/ -- Wicked Motorsport, an affiliate of Wicked Road Warrior Boots, has signed a multi-year licensing agreement with Carroll Shelby Licensing, Inc., to launch a men's sportswear line aimed at automotive enthusiasts. The new COBRA/Shelby line, which will feature the Team Shelby COBRA, COBRA Daytona and Shelby 350 logos, is part of Wicked's new Holiday 2005 collection of shirts, pants and outerwear inspired by classic cars and the distinctive, utilitarian look of racing uniforms.
"Wicked Motorsport is proud to partner with Carroll Shelby, an icon in the world of automotive design and racing, to create sportswear that is tailored, masculine and appealing to the millions of car collectors and enthusiasts nationwide," stated Peter Mahmet, CEO of Wicked Motorsport. "I created this collection out of my own frustrated search for casual wear that had the look and feel of motorsport gear. We offer discerning men unique clothes that stand out against the traditional golf-inspired looks widely available."
The new apparel has been created to embody Mr. Shelby's unparalleled vision and the spirit of American ingenuity in automotive design. It furthers Wicked's long-standing tradition of interpreting the rugged, brash styling of motorcycles and car racing in materials that are refined enough for everyday wear.
The COBRA/Shelby sportswear will be part of Wicked's new apparel and footwear group featuring logos and emblems representing renowned, classic automobiles, such as those built by Delahaye and Duesenberg Straight 8. The Holiday 2005 collection has been designed using durable fabrics such as twill, corduroy, and denims, and features details, including epaulets, patch pockets, eyewear pockets, and a number of other functional elements. Wicked Motorsport apparel will be available through leading retailers throughout the U.S. beginning in June of 2005.

Wicked Motorsport is a division of Wicked Open Minds, LLC, based in, NJ, which was established in 1988 as the primary marketing company for licensed apparel and footwear. Wicked's focus is on the motorcycling and hot rod markets. Licensed brands marketed by Wicked have included Harley-Davidson and IXSPA 2000. The Company also produces its own footwear and clothing lines, which are sold under the Wicked Road Warrior name. Wicked product is available through more than 400 retailers nationwide, including Harley-Davidson dealers, leading specialty shops, and is available online at http://www.Zappos.com.

Web site: http://www.wickedboots.com

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