Shelby Nation Launched

[rshelby]

CARROLL SHELBY LAUNCHES WORLDWIDE VIRTUAL COMMUNITY ..."SHELBY NATION"

* Social networking site (ShelbyNation.com) will create an open communication Shelby community
* All Shelby affiliated organizations will be part of Shelby Nation
* New platform will support individual company web Sites and direct based on interest
* Messages from Carroll Shelby pushed through Twitter and Facebook to be heart of site

Gardena, Calif. – Nov. 23, 2009 – Carroll Shelby, founder of Carroll Shelby International Inc. (CSBI:PK), and the Carroll Shelby Foundation have announced the birth of Shelby Nation, a dynamic online community for fans of Carroll Shelby and the legacy he has created that includes all Shelby organizations. The Internet portal combines social networking with forums, videos, images, links and web pages for the Carroll Shelby Foundation, Shelby Automobiles, Carroll Shelby Licensing, Carroll Shelby International, Carroll Shelby Engine Company, Team Shelby, Cleo Shelby Jewelry, Carroll Shelby Enterprises, Shelby Performance Parts and Carroll Shelby Engineering.

Shelby Nation is a virtual community for like-minded fans to meet and access all of the Shelby organizations in one fun, easy to use spot and celebrate Mr. Shelby’s high-octane lifestyle and philanthropic vision. It will even share Mr. Shelby’s personal thoughts, as well as push those comments out to his Facebook and Twitter accounts.

The concept is a "hub & spoke" format, with Shelby Nation as the hub and participating Shelby companies and affiliates as the spokes. Shelby Nation will foster a sense of community to develop relationships with current and potential Shelby owners and provide information to Shelby friends directly all in one place.

"Over the past several months, the Carroll Shelby Foundation diligently researched social networking trends and found this fast moving arena to be very beneficial," noted Jenni Shreeves, director of the Carroll Shelby Foundation. "Shelby Nation provides a platform for those who want to celebrate Carroll’s achievements and help solidify his place as an American icon. That platform also allows us to communicate directly with all who support Carroll’s philanthropic vision. To sum it up, Shelby Nation is a passionate celebration by those who fearlessly seek the ultimate in speed, adventure, innovation and charity. A lifestyle epitomized for decades by Carroll Shelby."

This social networking portal provides the entire Shelby community a hub for social networking needs, but it does not replace the individual Web sites of each organization. Once there, people are redirected to the appropriate Shelby affiliate based upon their needs and interests.

"For example, people interested in a Shelby FE engine will be directed to the Carroll Shelby Engine Company, Shelby enthusiasts will be sent to Team Shelby, those who want information on a current model year Shelby vehicle will go to Shelby Automobiles, etc.," explained John Luft, president of Shelby Licensing. "Each Shelby company will respond to the needs of that individual. Shelby Nation is just an easy, comprehensive place to begin your Shelby journey."

For more information visit CarrollShelbyFoundation.org or the official Foundation store at CarrollShelbyMerchandise.com

About The Carroll Shelby Foundation
The Carroll Shelby Foundation was created by legendary racer and automotive manufacturer Carroll Shelby. Headquartered in Gardena, Calif., the Foundation is dedicated to providing financial support for children and medical professionals to help overcome life-threatening health issues worldwide and promoting continuing education. For more information visit CarrollShelbyFoundation.org.

[DeLa1Rob]

Here is the link

robin