January 14th, 2014, 11:27 AM
“SHELBY ROW” TO MAKE HISTORIC DEBUT AT BARRETT-JACKSON SCOTTSDALE AUCTION
• Shelby Row will be the largest display of Shelby cars, products and memorabilia in Scottsdale history
• Genuine Shelby cars on display will include Cobra, GT500 Super Snake, Raptor, Shelby GT and GT40
• New Carroll Shelby’s Store will offer exclusive merchandise bearing the famous marque
Los Angeles – Jan. 13, 2014 – For the first time in Scottsdale Collector Car Week history, Carroll Shelby International Inc., (CSBI.PK), has created “Shelby Row” featuring the largest collection of genuine branded vehicles, products and memorabilia ever offered in a single location. Shelby Row debuted at the Barrett-Jackson Auction in Scottsdale, Ariz., on Jan. 12-19, 2014. The display will feature Shelby American, Inc., the Carroll Shelby Engine Company, Carroll Shelby’s Store, DenBeste Motorsports and Superformance.
“Carroll Shelby loved to gather good individuals together and then work to make them a collective great,” said Neil Cummings, Co-CEO of Carroll Shelby International. “His philosophy inspired us to create the Shelby Row, where we hope to offer enthusiasts everything they could possibly want.”
“The Row will combine Shelby American, two of its key dealers and the new Carroll Shelby’s Store, putting on display great performance vehicles and parts, as well as unique merchandise, apparel and memorabilia, all in celebration of Carroll’s cars and his life,” said Joe Conway, Co-CEO of Carroll Shelby International.
Shelby American will anchor Shelby Row with a display of the new 624 HP Shelby GT, an 850HP Ford Shelby GT500 Super Snake and the Shelby 1000. In addition to showcasing its lineup, the premier performance automaker will unveil an exciting new vehicle in the media center at a press event on Friday, January 17.
“Scottsdale has become the epicenter of the automotive universe during January’s collector car week,” said John Luft, president of Shelby American. “Those who attend the auction love Shelby vehicles and appreciate their heritage. That’s why we’re so excited to be part of the largest Shelby presence ever at Barrett-Jackson and unveil our newest car.”
“Shelby Row” will also feature the big rig of DenBeste Motorsports. DenBeste, one of the top Shelby dealers, offers CSX numbered Shelby continuation Cobras through DenBeste Motorsports, and perfectly fabricated and built small and big block Shelby 289 and 427 S/C engines through the Carroll Shelby Engine Company. The company was founded by avid automobile collector Bill DenBeste, who developed a personal friendship with Carroll Shelby. Their bond led to a dealership arrangement, a Shelby certified engine building company and DenBeste’s partnership in the Biagi-DenBeste Racing team, which fields the #98 car in the NASCAR Nationwide Series.
“Carroll knew that I truly loved his cars,” said DenBeste. “He encouraged me to found DenBeste Motorsports to give others an opportunity to also enjoy the ownership experience. As part of Shelby Row, we hope to reach as many people as possible who want to learn about Cobras, and how they also can become a part of this unique, special family of Shelby owners.”
Another leading dealer who will be part of the Shelby Row is Superformance USA.
“During the 50th anniversary of the Daytona Coupe, we’ll display the Shelby CSX9000 Daytona Coupe continuation car at Shelby Row,” said Lance Stander, president of Superformance USA. “We plan to exhibit our Carroll Shelby signature edition GT40, as well as various Shelby Cobra vehicles. It will be a ‘performance paradise’ for enthusiasts.”
The new Carroll Shelby’s Store will offer a wide array of Shelby products available exclusively at Shelby’s store, including apparel, memorabilia, limited edition prints and legacy items signed by the man himself, Carroll Shelby. Every item has passed the highest standards to bear the world famous Shelby marque.
“When we explored the concept of an official Carroll Shelby’s Store in Southern California, our licensees welcomed the idea of having a permanent home in the area,” said Tracey Smith, president of Carroll Shelby Licensing. “Bringing a sample of that store to Collector Car Week in Arizona will connect these key partners with even more people who love their products. It is a wonderful way for everyone to have an opportunity to celebrate the Shelby lifestyle.”
The Shelby name has long been an important part of the collector car scene in Scottsdale. From record setting car sales to vehicle launches and appearances by Carroll Shelby, the marque is considered “blue chip” among collectors.
“Carroll Shelby was a larger-than-life individual who gave the world amazing cars, products and experiences,” said Steve Davis, president of the Barrett-Jackson Auction Company. “The companies associated with his name continue to deliver on that promise. Shelby Row is a perfect fit for Barrett-Jackson, which produces the World’s Greatest Collector Car auctions. We’re proud to host the largest Shelby exhibit in the history of our Scottsdale event.”
Shelby Row will be on the midway near the auction staging lanes at the Westworld facility throughout the week.
About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit carrollshelby.com, shelbylicensing.com or carrollshelbyinternational.com.